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If a consumer purchases the same brand of coffee every week, not because it is his favorite brand, but because it is the only brand
If a consumer purchases the same brand of coffee every week, not because it is his favorite brand, but because it is the only brand carried by the store he shops in, his loyalty towards the brand woul
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Methods of IT Project Management
Authors: Jeffrey Brewer, Kevin Dittman
2nd edition
1557536635, 978-0132367257, 0132367254, 978-1557536631
