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If a consumer who is about to buy a product conducts an internal information search only, the person only uses the information directly provided by
If a consumer who is about to buy a product conducts an internal information search only, the person
only uses the information directly provided by the company
only uses information that they already have and is stored in memory
only asks family and friends about the product
only looks at information in the instore environment
only uses the company's website for information
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