Question
If a customer will continue to buy products or services from your company for 6 years and spends P2,000 monthly per year, his or her
If a customer will continue to buy products or services from your company for 6 years and spends P2,000 monthly per year, his or her customer lifetime value is _____ considering you spent P3,000 to acquire that same customer.
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To calculate the Customer Lifetime Value CLV of a customer we need to consid...
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Intermediate Microeconomics
Authors: Hal R. Varian
9th edition
978-0393123975, 393123979, 393123960, 978-0393919677, 393919676, 978-0393123968
