If a firm wanted to track its progress in implementing sustainable business practices, which of the following would be a good measure to use a return on investment b firm's marketing materials c triple bottom line d media's coverage of the firm

Question

If a firm wanted to track its progress in implementing sustainable business practices, which of the following would be a good measure to use  a   return on investment b   firm's marketing materials c   triple bottom line d   media's coverage of the firm

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Question

If a firm wanted to track its progress in implementing sustainable business practices, which of the following would be a good measure to use? a

If a firm wanted to track its progress in implementing sustainable business practices, which of the following would be a good measure to use?

a $.$ return on investment

b $.$ firm's marketing materials

c $.$ triple bottom line

d $.$ media's coverage of the firm

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