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If a firm's marketing management has a prestige pricing objective, then that firm is likely to: a. charge a higher price than most competitors to
If a firm's marketing management has a prestige pricing objective, then that firm is likely to: a. charge a higher price than most competitors to enhance their perceived quality. b. reduce prices to maximize sales or gain a specific market share. c. charge a lower price than most competitors to increase revenue. d. match competitors' prices
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