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If a focus group is NOT recruited at random, does it impact the projectability of the results, i.e. can you project the results to the
If a focus group is NOT recruited at random, does it impact the projectability of the results, i.e. can you project the results to the general population? Explain it briefly
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
