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If a large tech/social media company (such as Google) was to make an acquisition of another company. What would the best options be? please provide

If a large tech/social media company (such as Google) was to make an acquisition of another company. What would the best options be?
please provide 3 different companies that satisfy a horizontal acquistion and 3 companies that satisfy a vertical acqusition and why
google is the acquirer. there is no bounds to the acquired company as long as google acheives a theoretical synergistic gain through acquisition.

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