Question
If a marketer wants to persuade a consumer to think about a sensation and process information connected to it, the sensation should be: Above the
- If a marketer wants to persuade a consumer to think about a sensation and process information connected to it, the sensation should be:
Above the just meaningful difference threshold
Below the absolute threshold
Above the just noticeable difference threshold but below the just meaningful difference threshold
Above the absolute threshold but below the just noticeable difference threshold
2. Kimmy has been planning to buy a new laptop. For months, she has been researching brands to compare laptop specifications (cost, features, color, etc.). She decided that she liked Brand X the best so she will purchase a laptop from Brand X. Kimmy is using the _____ ABC model approach.
High involvement hierarchy
Behavioral influence hierarchy
Experiential hierarchy
Low involvement hierarchy
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