Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

If a Marketing Campaign costs $ 1 4 , 3 5 0 , elicits 2 0 enquiries and results in business revenue of $ 4

If a Marketing Campaign costs $14,350, elicits 20 enquiries and results in business revenue of $40,000 then what is:

a) the cost per enquiry?

b) the benefit-cost ratio (to 2 Decimal Places)? 

c) if the benefit-cost ration is <1 is that a positive result?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

Given Data Marketing Campaign Cost 14350 Enquiries Generated 20 Business Revenue 40000 a Cost Per En... blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Managerial Accounting

Authors: Ray Garrison, Eric Noreen, Peter Brewer

15th edition

1259404781, 007802563X, 978-1259404788, 9780078025631, 978-0077522940

Students also viewed these General Management questions