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If a perceptual map shows your brand as being perceived as pricier with respect to competing brands, which of the following statements is true? A)Your
If a perceptual map shows your brand as being perceived as pricier with respect to competing brands, which of the following statements is true?
A)Your brand is priced higher than your competitors.
B)It is a reflection of consumer perceptions and may not directly correspond to objective differences in price points.
c)Customers do not perceive your product as providing value for money compared to your competitors.
d)None of the above.
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