If a producer wants to stabilize demand over time by encouraging repeat business, it should probably use: uniform delivered pricing phony list prices a seasonal discount O a cash discount a cumulative quantity discount QUESTION 27 Quantity discounts are offered by sellers to: O reduce shipping or selling costs encourage customers to purchase larger quantities shift some of the storing function to buyers encourage buyers to make additional purchases all of the above QUESTION 28 Setting prices high to the top of the demand curve is called: O penetration pricing introductory pricing skimming pricing equilimerium pricing QUESTION 29 Total fixed cost: O is the sum of all expenses which are closely related to output is the sum of those costs which do not change in total no matter how much is produced may vary in the short run-but is more or less fixed in the long run is the sum of all costs of manufacturing and distributing a product would be zero if the quantity produced were zero QUESTION 30 Which of the following would NOT be included in a firm's total variable cost? O outgoing freight packaging materials depreciation on buildings expenses for parts sales commissions QUESTION 31 Which of the following is a "status quo" pricing example? O growth in sales O maximize profits growth in market share meeting competition QUESTION 32 The sum of those costs that do not change in total no matter how much is produced is: O variable costs fixed costs average costs O marginal cost QUESTION 33 Discounts may include: O quantity seasonal trade all of the above QUESTION 34 Allowances may include: O trade ins advertising slotting and stocking all of we above QUESTION 35 A retailer of men's suits who is advertising a popular brand of dress shirts at a reduced price to attract customers is using: O price lining leader pricing odd-even pricing balt pricing O prestige pricing QUESTION 36 A marketing manager might use the total quality management approach to: O reduce defects in goods produced in factories Otrain better salespeople Improve customer service make delivery schedules more reliable all of the above QUESTION 37 Regarding controlling marketing programs: "sales analysis" and "performance analysis" mean the same thing traditional accounting reports are very useful for controlling marketing programs sales analysis is so revealing that there is no such thing as having TOO MUCH data the control process helps marketing managers learn how ongoing plans are working all of the above are true