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If a product has a higher percieved value, can be used in many different ways by buyers, and competition is based on product features, a
If a product has a higher percieved value, can be used in many different ways by buyers, and competition is based on product features, a would be the most effective generic strategy to use for the product.
diversification
cost leadership
differentiation
market penetration
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Operations Management An Integrated Approach
Authors: R. Dan Reid, Nada R. Sanders
5th edition
111915880X, 1119158806, 9781118323632, 1118122674, 978-1118122679
