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If a user's likes / dislikes are similar to another user's likes / dislikes , then their tastes are similar. This can be used to

If a user's likes/dislikes are similar to another user's likes/dislikes, then their tastes are similar. This can be used to recommend products other similar users liked. This is an example of
Content based Filtering
Popularity Based Recommendation System
Collaborative Filtering
None of these

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