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If a vertical contract is undertaken to reduce costs in order to lower price it will typically: 1. Benefit the consumer and the manufacturer but
If a vertical contract is undertaken to reduce costs in order to lower price it will typically:
1. Benefit the consumer and the manufacturer but hurt the retailer
2. Benefit the manufacturer and retailer but hurt the consumer
3. Benefits the consumers, manufacturers and retailers
4. Hurts all the manufacturers, consumers and retailers
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