If a winery packages its wine in a reusable decanter, what type of positioning is the winery using? a. niche b. cannibalization c. loyalty d. technology e. product differentiation When a winery positions it product as a "prize-winning Canadian wine," what positioning base is the company using? a. attribute b. price and quality c. emotion d. price e. use 1e 18- to 34-year-old age group drinks more than other age groups. Which segmentation of the market ight be used if a winery were targeting this age group? a. geographic b. psychographic c. benefit d. demographic e. ethnic When a brewery targets beer drinkers in Nova Scotia and Alberta, what strategy is it using to select a target market? a. undifferentiated targeting b. concentrated targeting c. niche targeting d. multisegment targeting e. one-to-one targeting A small craft brewery in Newfoundland and Labrador produces enough beer for the local market. What base is the brewery using to segment the market? a. demographic b. geographic c. income d. family life cycle e. benefit