If advertisers were to agree with the general notion behind the hierarchy-of-effects model (communications effects pyramid) what would they most likely do when setting their advertising objectives? (Hint: think about the order of stages.)

Group of answer choices

Focus on changing consumers' brand preferences before attempting to change their brand attitudes.

Focus on changing consumers' brand attitudes before trying to change their beliefs.

Try to influence behavioral (purchase) intentions before trying to increase brand name awareness.

Increase consumer brand name awareness before trying to change brand attitudes.

Alter purchase intentions before trying to change brand attitudes.