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If advertising professional Steven Asbury, featured in Chapter 13, could choose one word that is most important to remember in writing advertising copy, it would
If advertising professional Steven Asbury, featured in Chapter 13, could choose one word that is most important to remember in writing advertising copy, it would be ________. Group of answer choices c...
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
