If Amazon were to introduce a smart gardening sensor, with the risk analysis of "1. Amazon operates in an extraordinarily competitive market; new product introductions can bring risk due to a quick competitor response., 2. Failure to establish good supplier relationships brings risk to supply chain disruptions., 3. Amazon may run the risk product quality issues, due to not having the proper technological resources for the smart gardening sensor." Refer to the SWOT analysis. Example: having multiple suppliers to protect the project