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If an advertising campaign is aimed at increasing brand awareness and consumers' knowledge of a product's features, the advertising objective should be stated in terms
If an advertising campaign is aimed at increasing brand awareness and consumers' knowledge of a product's features, the advertising objective should be stated in terms ofIf an advertising campaign is
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Management Fundamentals Concepts, Applications and Skill Development
Authors: Robert N. Lussier
7th edition
978-1506332109, 1506332102, 1506303277, 978-1506333281, 1506333281, 978-1506303291, 1506303293, 978-1506303277
