If an equity analyst wants to predict whether a company will "beat" or "miss" estimates, what additional factors are most essential to consider to make a-more accurate assessment of how shares will react?\ The company's advertising strategies and employee retention policy\ The consensus estimates and previous ratings from other analysts The company's forward guidance and its valuation

If an equity analyst wants to predict whether a company will "beat" or "miss" estimates, what additional factors are most essential to consider to make a-more accurate assessment of how shares will react? The company's advertising strategies and employee retention policy The consensus estimates and previous ratings from other analysts The company's foward guidance and its valuation