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If an established fashion retailer (e.g., Ann Taylor) moves some of its business from selling clothes to renting them, what kinds of new supply chain
If an established fashion retailer (e.g., Ann Taylor) moves some of its business from selling clothes to renting them, what kinds of new supply chain and logistics capabilities would they need to develop?
Sourcing: https://www.economist.com/business/2018/06/07/rent-the-runway-is-taking-clothes-sharing-mainstream?utm_medium=cpc.adword.pd&utm_source=google&utm_campaign=a.22brand_pmax&utm_content=conversion.direct-response.anonymous&gclid=CjwKCAjwvNaYBhA3EiwACgndglol5uorICRrxNblTS55io6rJN0sQIcAQrsi6y5fALILoI1mcJZb6xoCus0QAvD_BwE&gclsrc=aw.ds
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