If Bank of America was to expand internationally in order to take its purpose statement of "make financial lives better through the power of every connection" (Bank of America, n.d.) world-wide. As this would allow Bank of America to bring it the dedication of financial education, helping communities, and superior products to everyone all over the world.

How would the following be achieved using the following bullet points?

Segmentation approach and rationale

• e.g., Demographic, geodemographic, behavioral, psychographic, etc

Target market(s) description

Positioning statement

Marketing mix details

• Address each "P" (product, place, price, promotion) of the marketing mix separately and explain your choices.

Success metrics

• Discuss at least 3 metrics you might analyze to evaluate the success of your plan.

International considerations

• Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.