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If communication fits in with the aspirations, values, and purposes of the recipient, it is powerful. If it goes against them, it is likely not
If communication fits in with the aspirations, values, and purposes of the recipient, it is powerful. If it goes against them, it is likely not to be received at all" (Drucker, 2008, p. 318). What kind of communication channel do you like best, and how can communication be more effective?
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