1. If consumers are being deluged by sensory overstimulation, what can a marketer do to cut through the clutter?
2. Using the principles of classical conditioning or operant conditioning, design two specific marketing objectives for a specific nonprofit (provide a description and the URL if one is available).
3. What should ads say to help brands make the first (non-compensatory) cut in decision making to be included in a consumer's consideration set? What should ads say to help a brand be chosen, once in the set?
4. How might you obtain data to segment visitors to your city's public parks, by day of week and time of day? What would you expect to find?
5. Who do you suppose is the ideal customer segment to target for donations to each of the following: a) American Cancer Society, b) Bellevue University, c) World Relief Funds?