If DNA 11 had access to a larger promotion budget, what mass media tools would you recommend they use to effectively reach their target market of affluent professionals?

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2. Using the AIDA model, discuss the events and marketing communication elements that helped consumers move through the various stages to eventually purchase the artwork.

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3.DNA 11 is considering the launch of a new line of cards to the consumer market. They are unsure if the cards should be developed as greeting cards with witty sayings inside, blank cards that consumers can write their own notes, other types of card, or a combination. What desirable qualities for a brand name should DNA 11 consider to help ensure that the cards will be successful?

4. What pricing advice would you give DNA 11 bearing in mind the impact each of the 5Cs of Pricing has on formulating good pricing decisions