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According to the theory of planned behavior (TPB), consumers' attitudes will predict their behavior, so long as three conditions are met. What are those

According to the theory of planned behavior (TPB), consumers' attitudes will predict their behavior, so long as three conditions are met. What are those conditions? low perceived control, high specificity, high normative influence high perceived control, low specificity, high normative influence high perceived control, high specificity, low normative influence low perceived control, low specificity, low normative influence

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