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If high-prestige models of behavior are particularly effective in influencing moral attitudes and actions, are there implications for individuals in industries such as sports,
If high-prestige models of behavior are particularly effective in influencing moral attitudes and actions, are there implications for individuals in industries such as sports, advertising, and entertainment?
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1 Sports Athletes often serve as role models for fans especially children and young adults Their behavior both on and off the field can shape moral at...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
