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If Jeff Bezos started Amazon after visiting a bookstore and thinking about how much easier it would be if he could just order a book
If Jeff Bezos started Amazon after visiting a bookstore and thinking about how much easier it would be if he could just order a book online, this would represent what stage of the new-product developm
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Management
Authors: Robert Kreitner, Charlene Cassidy
12th edition
1111221367, 978-1285225289, 1285225287, 978-1111221362
