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If Kellogg's stops advertising to children, how should it change its targeting of products such as Froot Loops and Eggo waffles? Review the options for

If Kellogg's stops advertising to children, how should it change its targeting of products such as Froot Loops and Eggo waffles?

Review the options for targeting particular audience groups online with different

digital media.

1.What demographic information (ex. age, location) will you use to reach your target audience?

2.What behavioral information (ex. search activity, page views) will you use to reach your target audience?

3.What contextual information (ex. interests, publications) will you use to reach your target audience?

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