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If Macy's is considering or should consider a new entry, what guidelines should the firm follow for this new venture?
- If Macy's is considering or should consider a new entry, what guidelines should the firm follow for this new venture?
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When considering a new entry into a market Macys should follow a set of guidelines to ensure the ventures success Here are some key considerations 1 M...
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
