Question
If market research reveals differents in consumers preferences from country to country, do you think P&G should modify its products accordingly or ignore the research
If market research reveals differents in consumers preferences from country to country, do you think P&G should modify its products accordingly or ignore the research finding and offer a standardized product?
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Financial Management For Public Health And Not For Profit Organizations
Authors: Steven A. Finkler
2nd Edition
0131471988, 978-0131471986
