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If McDonald's seeks to maintain cost efficiency and continuity in its communication programs, the company has likely adopted a ____________ advertising department. Categorized Long-term Global
If McDonald's seeks to maintain cost efficiency and continuity in its communication programs, the company has likely adopted a ____________ advertising department.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
