Question
If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? 1) customer complaints 2) trial rate
If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider?
1) customer complaints
2) trial rate
3) effective reach
4) share of shelf
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Contemporary Financial Management
Authors: R. Charles Moyer, William J. Kretlow, James R. Mcguigan
8th Edition
0324065914, 9780324065916
