Question
If Nivea were to conduct the survey in Singapore to understand the preferences of consumers for skincare products, which survey method should be used and
If Nivea were to conduct the survey in Singapore to understand the preferences of consumers for skincare products, which survey method should be used and why?
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Marketing Research An Applied Orientation
Authors: Naresh K Malhotra
6th edition
136085431, 978-0136085430
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