If Philip's goal is to maximize his profit, which advertising tactic should he adopt? Online advertising due to its low CPM Direct mail/refer a friend, despite the $694 CPM Magazine advertising despite its 42 percent margin D To minimize costs, Philip should not use advertising. Question 7 5 Points Philip digs deeper into the data and notices that the television advertisement exposes the largest number of his consumers to his custom professional shirts. Would you recommend that Philip use television advertising? A No, because television advertising has the highest CPM. B ) Yes, because the television ad results in 228 new customers