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If Proctor and Gamble ( P&G ) were to package a Gillette Fusion ProGlide Razor with its Old Spice Pure Sport Anti - Perspirant &
If Proctor and Gamble P&G were to package a Gillette Fusion ProGlide Razor with its Old Spice Pure Sport AntiPerspirant & Deodorant, P&G would be engaged in
product repositioning
product modification
product differentiation
BOGO deal
product bundling
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Service Management Operations, Strategy, Information Technology
Authors: James A Fitzsimmons, Mona J Fitzsimmons
6th Edition
0077228499, 9780077228491
