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If rivalry, or degree of competition in a supply market is high Question 10 options: Suppliers in that market may not be interested in securing

If "rivalry," or degree of competition in a supply market is high Question 10 options: Suppliers in that market may not be interested in securing our business It will be easier for us to negotiate a good deal with a supplier Value potential of the purchase category will be lower A careful analysis of the supply market is not needed

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