Question
If salespeople are pulling forward orders to meet targets by the end of quarter, and financial teams are postponing shipment dates to show consistent order
If salespeople are pulling forward orders to meet targets by the end of quarter, and financial teams are postponing shipment dates to show consistent order levels, what is the impact over time on customer satisfaction?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
