If Smith’s Oven Baked chips are the “Product” of the 4Ps, use the Roy Morgan Values Segment of your Marketing Plan Project to develop a marketing strategy using all of the 4Ps.
Make sure to include the following
Product:   Discuss why you think Smith’s has decided launch this type of product when there are already “healthy” products on the market (eg; Arnott’s Cracker Chips) and if it will suit your RMVS profile. Consider any relevant aspects of consumer behavior as part of your answer.
Promotion: Using the relevant theory, what promotional strategy should Smith’s follow in order to raise consumer awareness of this new product variation?   Include examples in your answer specifically focusing on your RMVS profiles
Place: Smith’s Oven Baked Chips are sold in both Coles and Woolworths.   If they wanted to expand this, where else could they sell their products? Using the relevant channel theory, why would this be suitable for your RMVS? Give examples of your answer.
Price: What pricing strategy should they follow? Give reasons for your answer again, keeping in mind your RMVS needs and pricing theories.

Smith's has just launched the iso snack we all need: a potato chip containing half the fat of traditional chips. According to the brand, Smith's Oven Baked range is the first baked potato chip in Australia, and the cooking method results in a chip that is all the more delicious for containing 50% less fat than its Crinkle Cut chips. Healthier snacking options will no doubt be welcomed news to many of us who are guilty of less-than-mindful snacking through the pandemic or who have seen a steady decline in their daily step count. The range has launched with three flavours, Sea Salt, Sour Cream & Chives and Roast Chicken & Thyme and by baking rather than frying, Smith's said, the chips have an added crunch and texture. PepsiCo ANZ Lead Nutrition Scientist and Dietician Vered Moses described the range as a 'better for you' potato chip. "We know Australians are health conscious. A recent study revealed that 53% of Australians are increasingly looking for healthier options in indulgent food and drink categories such as chips. So we wanted to create a product that catered to the needs of this consumer but still delivered on the great taste and quality that Smith's is known for," Ms Moses said. The range is available now at Coles and Woolworths and is priced at $3.49 for 130g. https://retailworldmagazine.com.au/aussie-first-by-smiths-the-baked-chip/