If the acquisition cost is $4,000 for a campaign that is expected to generate $3,000 as after-tax cash inflows per year for three coming years, then the customer lifetime value out of this campaign is _________ when the market rate is 12%

Select one:

a.

Cannot be determined in the absence of the retention ratio

b.

$4,000

c.

$5,000

d.

$2,000

e.

$3,205.50