If the company cost of capital is 20% and a proposed project's cost of capital is 15%, then discounting the projects' cash flows at 20% would determine where the project plots in relation to the security market line make the project look more attractive. be incorrect be correct from a theoretical perspective. The company cost of capital: depends on current profits and cash flows. is measured using security book values. O measures what investors want from the company. depends on historical profits and cash flows