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If the franchisee opts to provide a discount by waiving the first - year admission and registraFon fees to aNract new customers, what impact will

If the franchisee opts to provide a discount by waiving the first

-

year admission and registraFon fees to aNract new customers, what impact will it have on profitability and NPV

?

Elaborate on your numerical findings with a thorough analysis. Do you endorse implemenFng this strategy?

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