If the marginal cost (production costs) for oligoplies or cartels suddenly fell due to a new technology, then these firms would also be forced to cut their prices in order to remain competitive. Multiple Choice This statement about price cutting is true but under this scenario the good news would be that their market share would be gauranteed to expand. . This is a false statement. This statement about price cutting is true and only the ATC would also fall. This statement about price cutting is true and all the cost curves would shift downward