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If the market coverage for a given retailer in a given trading area is 4570 households, and the penetration level is 68%, then how many

If the market coverage for a given retailer in a given trading area is 4570 households, and the "penetration level" is 68%, then how many households in that area will we expect to actually shop or browse at that retailer's store? 3108 2959 4287 1897 457

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