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If the net present value analysis of a project resulted in a positive value and the company did not accept the project, it could be

If the net present value analysis of a project resulted in a positive value and the company did not accept the project, it could be assumed that:

qualitative factors outweigh the benefit of the investment.

the return is greater than that required by the company.

the net initial investment cannot be recovered.

all of the above.

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