If the objective of your web site is to get the users to download and try an application (such as 'Handi-Patch', the handy new ride dispatch service), what is an example of a good metric for whether this objective is being met?

Each month 100,000 people visit the online shopping retailer website XYZ.COM and each month 7500 people sign up to become a member. This website order conversion rate is 0.3%. Each person buys about $100 value of products.

XYZ.COM spends $ 2000 per month for search engine optimization, $3000 per month for pay per click for Google search engine keyword, $4000 per month for social media management and $60,000 in annual salary for a social media marketer.

(Please show your step by step process as how you arrived at your answer.

What is the total annual expense regarding online marketing of XYZ.COM?

Which type of email list is likely to produce the best response rate?

A permission-based list of the company's own customers

None of above

A list purchased from a list broker

A list compiled off an existing web site

Which choice below best represents why direct email marketing is superior to direct mail?

Faster, higher response rate, lower ROI

Faster, higher response rate, cheaper

Slower, higher response rate, higher ROI

Faster, cheaper, better tracking

Chris downloadedthe new mobile game,Fantasy Football WOW!. When he installs the app, he checks a box to indicate that he would like to receive promotional emails from the game's promoters. Later that day, he receives an email in which he has to click another link to verify his willingness to receive further emails. This process is an example of:

opt-out.

opt-in.

double opt-in.

confirmed opt-in.

Each of the following is a factor that affects a company's Ad Rank EXCEPT the

bid for each keyword.

amount of the flat fee paid to Google for using the AdWords platform

expected impact from ad extensions.

relevance of the ad and website links to the user who performed the search

Why do marketers need to be able to demonstrate the effectiveness of their marketing programs in numbers such ROI and conversion rate?

The CAN-SPAM act requires applicable emails to have the following

digital address, no reply-to email, opt-out box.

physical address, valid reply-to email,opt-out box

physical address, valid reply-to email, P.O. Box.

physical address, valid reply-to email, opt-in box

The term used to describe the expressed willingness of consumers to receive further promotional material from the marketer is

opt-in

opt-out

registration

co-opt

Each month 100,000 people visit the online shopping retailer website XYZ.COM and each month 7500 people sign up to become a member. This website order conversion rate is 0.3%. Each person buys about $100 value of products.

XYZ.COM spends $ 2000 per month for search engine optimization, $3000 per month for pay per click for Google search engine keyword, $4000 per month for social media management and $60,000 in annual salary for a social media marketer.

(Please show your step by step process as how you arrived at your answer.)

How many people purchased products from the XYZ.COM website in a month?

List the steps in the Paid Search Process