If the previous year you reached 100% customer awareness in your company, this year what will you need to do to maintain this level?

A. There is nothing to do I have already reached as much awareness as I could

B. Spend the same amount of money spent the previous year to reach the same percentage of awareness this year

C. I would only need to create 33% new awareness to maintain 100% this year

D. I need to spend at least half of the money spent the previous year to reach 75% of the population

E. I would scale back promotional expenditures to about $1,400,000 to maintain 100% awareness