If the publisher of Central Times wanted to use reverse innovation to increase profits, what might she do? Benchmark best practices at newspapers that are facing the same competitive pressure from the Internet but have maintained their profits Exactly what she is doing: appoint a cross-functional team to operate independently from the rest of the company so the newspaper can move entirely online Figure out a way to print and distribute a very inexpensive newspaper that people want to read in Haiti, then use the same technology and processes to revamp Central Times in the United States Gradually reduce the size and coverage of Central Times while developing another business, such as book publishing, and then ending the newspaper