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If the ROMI of a firm is of the following linear form, ROMI = 0.55 - 0.0000015 (Marketing Investment). Calculate the optimal investment under a
If the ROMI of a firm is of the following linear form,
ROMI = 0.55 - 0.0000015 (Marketing Investment).
Calculate the optimal investment under a hurdle rate of 30%.
a. $65.567
b. $112,486
c. $95,000
d. $83,333
A firm's optimal investment level is $2 million, and its ROMI = 25%. If the hurdle rate is 15%, calculate the net return that the firm receives at the optimal investment level.
a. $1 million b. $0.3 million c. $ 4 million d. $0.5 million
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