Question
If the STAR report for your hotel states the following (see below bullets), what is the first opportunity that should be addressed (occupancy or ADR)
If the STAR report for your hotel states the following (see below bullets), what is the first opportunity that should be addressed (occupancy or ADR) and why?
Occupancy Index: 150%
ADR Index: 100%
Please share 2-3 ways that each discipline, sales and marketing, contribute to the overall balanced scorecard (guest satisfaction, associate satisfaction and/or profitability). Please provide an example to illustrate.
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Management Leading And Collaborating In A Competitive World
Authors: Thomas S Bateman, Scott A Snell, Robert Konopaske
15th International Edition
978-1265051303
